If you manage your company’s website, you may have noticed that mistakes can happen from time to time.
If you do not know their mistakes, it may be easy to make them more than once. Here are ten common website mistakes to avoid, along with how to fix or prevent them, so your website stays on the right track and properly reaches your goals!
10 Website Mistakes to Avoid
Not having a clear CTA
Your website’s Call to Action is one of the essential elements on your page, yet CTA is also one of the most common things ignored. A CTA is what you want your website visitors to do when they land on your page.
Do you want them (your customers) to buy a product, sign up for a newsletter, or contact you for a consultation? Whatever it is, always make sure your CTA is clear, concise, and above the fold.
Too little (or Too Much) Text
When it comes to the amount of text on a website, there is such a thing as too little and too much. You do not want too little because you need to provide enough information about your business for visitors to decide.
However, you also do not want too much text because it can be overwhelming and turn people off. The key is finding balance by writing clear and concise copy that provides just enough information.
Slow Load Times
Slow loading time is one of the most common website mistakes to avoid. Few steps that you can do to prevent slow loading time.
- Ensure you are using a good hosting service.
- Optimize your images.
- Minify your code.
You can also improve your website’s speed by using a content delivery network (CDN). A content delivery network is a server network that delivers content to users based on their geographic location. It can help reduce latency and improve loading times for users far from your server.
No Analytics to Measure Performance
Without analytics, you cannot track your website’s progress or gauge its effectiveness. You also cannot make informed decisions about where to allocate your resources.
To avoid this mistake, set up analytics tracking from the outset. Google Analytics is a costless and prevalent option. Once installed, you will see how visitors find your site, what they are doing on it, and where they are coming from. This data will be invaluable as you work to improve your website.
In today’s digital world, having an unresponsive website is one of the biggest mistakes a business can make. Not only does it turn potential customers away, but it also gives your competitors a leg up. Mobile devices generate over 54.8% of global website traffic. Since most people access the internet through handheld devices, your site must be mobile-friendly.
Website Typography Mistakes
The most common website mistake is poor typography. It is vital to use a font that is easy to read and clear to avoid typography mistakes. Additionally, you should ensure that the font size is large enough so that viewers will not have to strain their eyes.
Another typography mistake is using too many fonts on one page, which can make your website look cluttered and unprofessional. The best way to eliminate this is to stick to two or three fonts at most. Finally, another common website mistake to avoid is not giving viewers enough white space, which can make your website feel cramped and difficult to navigate. To prevent this, use plenty of negative space in your design.
Not Having a Proper 404 Error Page
A 404 error page is what where visitors see when they try to access a page that does not exist on your website. A custom 404-error page is significant because it can help reduce the number of lost visitors and increase customer satisfaction. In addition, it can also be used as an opportunity to promote other parts of your website.
Not Updating Content Regularly
Not updating your content timely is a big mistake that can reduce your customers or visitors. It can make your site stale and uninvited, discouraging potential customers from returning. It is essential to keep your content fresh, increasing your reader base. A good rule of thumb is regularly updating your site at least once weekly.
Not Using SSL Certificate
Not using an SSL certificate can be a major security issue, as your site is not encrypted, and any sensitive information could be compromised. An SSL certificate will encrypt your site and protect any information entered.
Without one, you are putting your site and your visitors at risk. If your site has a high traffic volume and want to secure customers’ information, then you should buy SSL Certificate, this will ensure the safety of your customers’ data. It ensures users that their data is in safe hands.
Hard to Find Contact Info
If your contact information is buried on your website, potential customers will move on to someone else who is more accessible. To avoid this, ensure your contact information is prominently displayed on every website. Include a direct phone number for customer service at the top of the website.
Overall, avoid making these eight common website mistakes on your business website. Doing so will give your website visitors a much better experience. You will be more likely to rank higher in search engines and convert more leads into customers.
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