Small businesses are the backbone of the American economy. According to the SBE Council, small businesses account for 99.7% of all businesses in the United States, and they employ more than half of all private-sector workers.
Given their importance to the economy, it’s no surprise that small businesses are also a key target for online marketing. And one of the most important elements of online marketing for small businesses is the website and its design. Website design is one of the elements that portray a first impression to the visitors. It has to be elegant, captivating, and of course, responsive.
So what are the Best Website Designs to Get Inspiration From?
For a perfect website design, you need to have a functional, responsive, and rich business website. If you need a more detailed guide on how to create a business website, you can check out this guide here.
A well-designed website can be a powerful tool for small businesses, helping them to reach new customers and grow their businesses. But all too often, small businesses put little thought into their website design, resulting in websites that are cluttered, difficult to use, and that doesn’t convey the business’s message effectively.
Fortunately, there are many examples of small business website design that provide a model for how to do it right. These 15 stunning examples listed below provide a wealth of inspiration for creating a website that will help your business succeed online.
Chicago French Press
The website uses color backgrounds to differentiate between products, perhaps to name examples of coffee beans sold.
Their website uses full-width image sliders as well as color backgrounds to give browsers an idea about what type of flavor experience awaits them, with each flavor being highlighted by a slide that showcases the drink in question. This helps potential customers pick and choose which products they’d like to try and purchase. Incredibly designed website is much appealing and engaging as it, at the same time, offers great response time!
Website: Chicago French Press
Bennett Tea offers an unorthodox approach to selling tea online—allowing visitors to peruse various blends by examining the boxes the tea comes in. Rather than relying on photos or links to product pages, visitors scroll down the list of available options, examining each of the blends through a life-sized image.
In this way, Bennett Tea creates a more interactive experience for its consumers by providing both visual and tactile components that make it easy for users to compare products and make their purchase decisions based on these two facets equally. It is gorgeous example of what you can accomplish with color palettes, scrolling effects, and creative layouts!
Website: Bennett Tea
Velasca sells hand-stitched Italian leather goods. You’ll notice the fine artistry in their products immediately. The fonts and pictures are carefully chosen to create a pleasing shopping environment. These painstakingly drawn illustrations tell you exactly what type of products you’re looking at (for instance, shoes, handbags, etc.). Perhaps the most stunning design example for small businesses!
The most elegant design to be considered for a small business website! The website design for this small business shows off the team behind it using stylish photographs of office views, employee face shots, and data-driven elements. The website also includes impressive testimonials as well as case studies that show how their services have helped clients effectively grow their businesses.
Aroz, the Belgian jewelry shop, presents itself in its amazing website that is full of effects and equipment. Making a store online is not easy, so it fuels its visitors’ confidence by showing clear pictures with simple captions. The most important thing is to show everything you want to make your website practical and functional!
Website: Aroz Jewellery
Newton Supply Co.
Newton Supply Co. is a company renowned for its simple, elegant, and functional waxed totes and bags. This small business produces its wares in the USA, with an emphasis on true craftsmanship and quality design. The customer website layout featured here utilizes clear photography and provides a well-structured overview of Newton Supply Co.’s history, products, and company vision.
Website: Newton Supply Co.
MOAT’s website is a prime example of minimalism at its finest and it should be used as a case study when we talk about doing something that pops. It has a classic look while being professional. The clean design and color scheme are pleasing to the eye making their home page one that makes users feel secure in their business needs.
The Wildwood Bakery has built a creative and gorgeous website with small but creative touches. The Australian bakery’s design incorporates a beautiful and luscious color scheme and glowing imagery of their treats. One of the best ways to attract customers as a small business!
Website: Wildwood Bakery
It’s hard to say whether or not you’re looking at a creative way of displaying product cost at the shopping cart, or just an interesting design feature meant to catch your eye, one thing is for certain: this website will give customers an enjoyable experience! Quite an interesting design to get inspiration from for small businesses!
LA LA LAND
The website’s personality is rich thanks to the blend of bold, cheerful colors – and a white backdrop which provides a nice contrast that highlights product designs. The menu is simple: words set in all caps, sans-serif font. This tone-of-voice policy adds an artistic and playful touch to any content!
Website: LA LA LAND
They’ve got a simple, undefined yet beautiful design. You might say they have an open workspace that’s very inviting and good for productivity because it just makes you want to be there when you see the pictures! Its visual design is such that it brings to mind the imagery of an open workspace like a coffee bar filled with mindful people.
The website uses gradients and muted colors and makes great use of high-quality photographs. The top navigation includes well-organized links, such as “Call Us,” “Contact & FAQ,” and “Covid-19.” An elegant design to get inspired with!
Mighty espouses a boldly-designed website that emphasizes action. The color palette sets the tone with calm blues and greens that give way to more intense oranges, reds, and purples as you move around the site. The brand logo is displayed prominently in just the right places, such as at the top of every page. Notable is Mighty’s blog, which covers technical topics but manages to make them accessible to non-experts.
I Love Mole
I love Mole sells mouth-watering Mexican food-themed products and accessories. The website uses a white background to cover the colors from a rich and colorful meal. It also represents the vibrancy of its products with striking orange and yellow accents that complement its name.
Website: I Love Mole
Brand Reshape website design is an example of minimalistic design done correctly. It offers a classic style to the user while being professional and functional at the same time. The clean design and color scheme are pleasing to look at and make users feel safe when doing business with a company whose website looks this polished!
Website: Brand Reshape
Businesses that rely on their website to get customers need to have a good website design. One of the smallest details can make the biggest difference between a customer clicking through to your site or moving on to your competitor. Small business website design is often overlooked, but it’s one of the most important aspects of your digital marketing campaign.
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