Imagine a world where you could talk to your coworkers on a beach, take notes at a meeting while floating around a space station, or teleport from your office in London to your office in New York without leaving your house. Feeling stressed out because you have too many meetings today? Then, instead of going yourself, why not send your digital twin that is powered by AI to do it for you? These are just a few examples of how “the metaverse,” a term first used by author Neal Stephenson in 1992 to describe a future world of virtual reality, might change the way people work in the future. Even though it’s hard to say exactly what the metaverse is, most people think of it as a network of 3-D virtual worlds where people can meet, do business, and make friends through their virtual “avatars.” Think of it as the internet of today, but in virtual reality.
39% of consumers say virtual, artificial, or extended reality technologies will play a role in how they interact with brands in the next year, and 67% of marketers say they plan to spend at least a quarter of their budget on these strategies.
But the metaverse’s potential isn’t limited to opportunities that come from the outside. We think the metaverse could be the next big thing for internal collaboration and connection.
Working In The Metaverse
It may seem strange to work in the metaverse, but people are ready for it. Three out of five people who work in tech are interested in using VR headsets at work. Employers need to be ready to give applicants the experiences they want.
Getting Connected Outside of the Meeting Room
A Conference Room in the Metaverse is better than a regular Zoom Meeting, but it still doesn’t make the most of the technology.
Say you’re moving to a new city and opening a store there. You could “visit” the city with key employees by using metaverse technology. Immersion in the metaverse can help your team come up with new ideas and understand them better. Or, if you’re bringing on a new group of employees, you could use VR technology to give them a virtual tour of your office or other places that are important to your business. This would help them feel more connected. People know that metaverse technology can take them to a new place. Find ways to make that work for you.
Fostering More Equitable Engagement
In a hybrid work environment, it can be hard to keep things fair for both people who come into the office and people who work from home. Virtually, it’s hard to recreate the chance to talk to people from all over the organization at the “water cooler.” Or is it? The metaverse could help make the virtual version of that experience.
Even with the best of intentions, it can be hard to make sure that certain meeting rules are always followed (e.g., ensuring all meeting participants join video conferences individually, even if some are sitting in a room together). Working in the metaverse makes sure that all of your employees are on the same level and gives everyone the chance to work as a team, no matter where they are based.
The metaverse is useful for more than just talking to other people. It can also help each person get more work done. As remote work becomes more common, more and more people choose to work from anywhere, bringing their laptops with them as they travel to new places.
But that doesn’t work all the time. If your dream workspace is a beach, sand might get into your keyboard and make it hard to type. With the metaverse development services, you can work wherever you want and don’t have to worry about where you are. If you let yourself work in the place where you feel most productive, you can get a lot done.
Filling In The Gaps
Working from home is no longer the rare case. More than half of employees want to work from home at least sometimes, if not all the time. As leaders, it’s our job to adapt to the new reality and give our teams the technology and infrastructure they need to be successful, even if that technology is a VR headset. As the metaverse grows in popularity, we should think about how it could be used as a business tool.
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