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Why Does Social Media Marketing Matter for Your Construction Company?

Social Media Marketing

Social media allows you to share what your company is doing. Any kind of non-paid activity that you do on social networking platforms is considered social media marketing. Social media marketing includes, for example, posting your blogs on Facebook, and LinkedIn, or sharing regular business updates via Twitter.

Are Social Media Marketing Strategies for Construction Companies Actually Useful?

Social media is becoming more popular among construction companies to promote their products and services.

Social media is everywhere and will not be going away any time soon. Although your company may not be able to generate the leads that you expected from social media platforms, there are still many objectives.

Why Is Social Media Important for Construction Companies?Although social media marketing is not a common practice in construction, it is growing and industry leaders are eager to engage. 

According to The Construction Marketing Association, 97% of people use social media marketing to promote construction companies. 

Building your identity on social media channels helps your brand’s credibility and builds trust with your customers. It is the best chance to step in and set up your social media game. It is the best platform to become a thought leader in your industry, grow awareness for your company, and draw new leads for your work team.

The Ideal Buyer Is on Facebook, But Can It Drive Sales?

It is important to remember that people who scroll through social media to see the latest meme or cat videos are most likely the same people who work as buyers, financiers, and other professionals. A social news feed that shares:

  • Site content
  • Press releases
  • Brand identity and brand image creation
  • Projects on-site
  • A consistent tone of voice
  • Opportunities for employment

It makes it easy to share the company’s progress and creates a newsfeed that is engaging. Social posts can also be used to attract new audiences for recruitment purposes. This is a sign of the firm’s success in the future.

This post was written by a specialist at The Contractor Marketing Gurus. With countless case studies, client testimonials, and references we have proven time and time again to achieve the best results in the contracting space! Contractor Marketing Gurus identify your audience, designs and create attractive posts, run advertisements and campaigns, and will provide you with the best home improvement SEO. For more information contact us today!


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