If you are following the crypto space closely, you may agree that most of its conversations are dominated by tech enthusiasts who advocate for cryptocurrency or new platforms that could be the “game changer”.
However, this doesn’t represent the majority of crypto users who care more about money than the underline blockchain technology. Most newbies only want to feel confident and secure to trust and trade on a crypto exchange. However, not many crypto products in the market can satisfy their need.
Common UX Design Mistakes of Crypto Apps
Here are some common UX problems that can be found in crypto trading apps and wallets that are used by millions of people. For examples:
- Onboarding journey: in some crypto platforms, the onboarding journey has nothing more than asking users to set up the wallet and back up the seed phrase. Some requested users to undergo a very difficult and time-consuming KYC, which may increase the drop-off rate.
- Transactions: If a crypto trading platform fails to explain the gas fees and all transaction costs clearly, users may feel confused and feared to complete a transaction.
- Reminder on market risk: Price fluctuation in the 24/7 crypto market always cause risk to the investors. But many crypto exchanges are not informing users enough about these risks and their potential loss. In addition, given the growing number of frauds around crypto platforms, a crypto platform with good UX design should educate users on how to trade and store their crypto assets securely.
- Unclear navigation: Unclear navigation experience on a crypto app can make users not confident to take the next step on the platform, potentially making them abandon the app.
UXBoost, a leading Web3 UX design agency, has conducted a UX audit on MetaMask and discovered some usability issues, such as the lack of educational onboarding process, the lack of guidance to add and import tokens, missing proper feedback when a wallet is out of sync, unclear navigation, unclear requirements for the gas fee, no guideline to connect to web3, and insufficient instruction after a failed transaction.
From this UX Audit of Metamask , we can understand that for Metamask or other crypto products, there is still much potential and needs to improve the UX design before they can drive wider user adoption.
For crypto newbies, the learning curve can be steep, and we can not assume the new users can figure out the problems they have met. That’s why crypto startups should think about the best way to deliver them good user experiences.
Crypto startup founders and product managers should remember that a brilliant UX will help crypto wallets convert and onboard new users and prevent them from abandoning your platform. This allows users to establish loyalty and stickiness to a crypto platform, increasing the engagements and eventually leading to a success of a crypto product.
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