Running an eCommerce business can be tricky. It comes with its own set of challenges. Especially because you cannot see the individual purchasing a product in person. So, you cannot convince them by talking to them. So, you have to up your marketing, content and presentation games. Here are some ways in which you can improve your e-commerce sales:
In this case, you will have to develop a user-friendly online store. If you cannot do that, I doubt that your e-commerce business will strive. If the customers or visitors find it hard to navigate through your website or online store, they will leave immediately. And no one will blame their Internet connection (in case there is a delay in page loading).
Personally, I subscribe to Spectrum customer Service number. And I do not remember the last time that I experienced an Internet downtime. And almost every household these days has access to a good Internet connection. Therefore, you need to make it easy for customers to find products on your site. If they leave happy, they will return to make more purchases from your online store soon.
Gather More E-mail Subscribers
If you run an e-commerce store, then you need to understand the importance of gathering as many email subscribers as you can. Email marketing is a great tool to increase the reach of your business. You will be surprised to learn that 24% of the revenue that US retailers earn is through email marketing.
Therefore, if you did not already pay attention to this option, it is high time that you invest in some aggressive email marketing. The best part about email marketing is that it enables a business to have a personalized connection with the individual being targeted. But before you plunge into doing so, make sure that you get hold of hundreds of email addresses. Some of the many ways of getting hold of people’s emails include:
- Getting people to sign up for your blogs
- Make people sign up for your newsletters
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Copy for SEO
You must have come up with the most creative content for your site or online store, but if it is not meant for the SEO, you will have to revise everything. All your efforts and creativeness will go down the drain if the content is not SEO friendly. There are a couple of rules that you will have to follow before you start working on your website’s copy.
And you won’t learn about all the rules in a day. This will ask of you to spend hours researching. You can even take help from someone already running an e-commerce business. There are many ways to make your SEO game strong and make it to the top of search results. Some of the ways to get noticed by the search engine include adding searchable terms in your URLs. Other than that, you should work on writing great meta descriptions.
Reduce Cart Abandon Rate
Many online shoppers abandon their carts. You need to find out the reason why your customers do so and work on improving it. If you would like to give it a number, then 69% of the online shoppers abandon their carts This is an alarming figure. The abandonment of a cart means that the owner of the business is losing money.
As the owner of an e-commerce business, you cannot afford to lose customers. Therefore, keep reminding your customers when they abandon a cart that they did so. This can be done by sending them an email or notifications. The best way is to send an email though. And in that email try convincing your customer that he should complete his purchase. You can do so by educating them about some new products that you recently added on the site. Or you can also offer them an incentive.
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You need to explore Instagram so that you can engage the audience. I do not see a reason why you wouldn’t. Instagram is the second-largest social media platform after Facebook to engage people. And you would not want to miss out on this opportunity to take advantage of the massive audience on this platform. Researches say that 83% of people find out about new services or products through Instagram
I hope the statistics are convincing enough for you to think about this platform (if you are not already). Some of the many ways that you can use to engage your audience on Instagram include:
- Telling stories to your followers behind the products you introduce on your site/page
- Posting a lot (like a LOT)
Apart from that, you should try building a personal kind of relationship with your online customers. This, you can achieve, by answering the individual queries and addressing all their concerns in the comments section.
I was rather impressed by Spectrum streaming service reps who are always quick to tell me about the latest deals and their promotions. All of this after one subscription to their service. And I have never visited the company’s store once in my life. You should also strive to offer such a service to your customers.
For those who’re struggling as yet, we are going to help you choose the right internet service provider as well as the right package. After a lot of contemplation, we have been able to find out that Spectrum is one such provider – and the spectrum internet prices are quite affordable and budget-friendly according to your needs.
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