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Viva Topics and Its Role in Marketing Strategy

what is Viva Topics

The world of business and marketing is booming. The opportunities are endless and the competition fierce. However, it’s not enough to just have a great product or service. You need to identify ways to stand out from the rest, a task that is made even more difficult in today’s fast-moving world.

With so much going on, it can be challenging for companies to stay focused, innovative and consistent. Fortunately for us, there is a solution: Viva Topics! This blog post will explain what is Viva Topics, why it matters, and how you can implement them in your marketing strategy.

What Is Viva Topics?

Viva Topics are a marketing strategy that enables you to create a series of blog posts around a common theme. The goal of Viva Topics is to create a collective conversation around a specific topic. By creating a series of content that relates to this topic, you are tapping into a broader pool of potential customers who are searching for information on the same topic. Plus, you are also providing your current customers with ways to learn more about your brand.

Why Is It Important to Have Viva Topics?

Viva Topics allow you to connect with your target audience in a deeper way than traditional marketing methods. When done right, Viva Topics are a proven way to engage your audience and increase your brand loyalty.

Tips for Starting Viva Topics

  1. Start with an idea or a topic that you know your target audience is searching for.
  2. Research how you can integrate this topic into your business model. This can involve having products or services that relate to the topic, partnering with influencers or experts that are also discussing the topic, or creating content that relates to the topic. 
  3. Identify a core group of audience members who’d be interested in reading about the topic. You can identify these members by asking questions like who your audience members are, what topics they’re interested in, and how they interact with your brand.
  4. Research how you can create content for this topic. This can include creating a blog post series, an infographic series, or creating a video on the topic.
  5. Collect data on the response and engagement of your content. Use tools like Google Analytics and Clicky to measure the number of visitors to your blog, where they come from, what they do on your site, and how long they stay.
  6. Repeat the process for other topics. You can create new Viva Topics or create new series of Viva Topics around topics that you’ve already covered.

How to use Viva Topics in your Marketing Strategy

There are many ways you can integrate Viva Topics into your marketing strategy. Viva topics can be part of your email marketing strategy by sending emails that relate to your brand’s topics. For example, if you sell cooking supplies, then you could send an email about a recipe that uses your products.

Viva Topics can also be part of your social media marketing strategy. You can create content in your social media channels that relate to your Viva Topics. For example, you can share content about your Viva Topic on Instagram or Pinterest. These channels can be a great way to grow your audience and increase brand loyalty from existing customers.

Important Note

Although this blog post covers the basics of Viva topics, they can be used in a variety of ways. Therefore, it’s important to understand what they are before implementing them in your marketing strategy. Having a deeper understanding of it can help you create more impactful content and increase your brand loyalty.


Viva Topics are a popular marketing strategy used by brands that want to stand out from the crowd. They allow you to create a series of content around a specific topic, which taps into the broader pool of people searching for information on the same topic. Plus, Viva Topics can also be used as a strategy to engage your audience and grow loyalty from existing customers. With how important it is to stand out in the market, viva topics are an excellent choice for growing your business.

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