Unlocking Opportunities with Amazon SP API: Enhancing Third-Party Selling Experiences 

For your Amazon Seller Central and Vendor Central accounts, Amazon has launched the Selling Partner API (SP-API), the subsequent iteration of the Amazon Marketplace Web Service (MWS). The Selling Partner API is a REST-based API that allows programmatic access to listings, orders, payments, reports, and other data. Similar to MWS, the new API enables sellers to automate data access for selling efficiency, automate manual processing, get knowledge of consumer buying patterns, maximize ad spend, and use inventory management decisions to target special offers and promotions.

Utilizing the Amazon SP API is free of charge. However, some of the services you can access using the API might have additional costs, including Sponsored Advertising or fulfillment costs for Seller Central.

The Amazon Selling Partner API has several restrictions on what it can be used for. For instance, you aren’t allowed to access or send sensitive or confidential information using the API for illegal or criminal purposes. You must also follow any other rules and regulations that apply to your usage of APIs, including Amazon’s terms of service.

Why was Amazon MWS replaced with the Selling Partner API

If you sell your goods on Amazon’s marketplaces, the new SP-API capabilities represents an update to MWS APIs. Despite the fact that Amazon has provided MWS programmatic access for over ten years, the technology is dated.

Despite MWS’s successful performance, the switch to the new, modern Amazon API approach like Amazon ACOS will be appreciated because it gives sellers and developers access to a modern set of tools for e-commerce statistics. Congratulations to Amazon for acting.

Use of Selling Partner API

Amazon is providing parity with the current MWS data feeds as part of the transition to the new API, and they are also introducing 12 net new data streams. This means that internal or external developers utilizing the new API will perceive familiar MWS APIs, such as reports, orders, inventory, and many more, as being very knowledgeable.

Included among the changes mentioned by Amazon is the addition of vendor APIs. Yes, you did read that right. Vendors have historically experienced challenging and complicated operations when gaining access to their data. With the new API, Vendor Central will receive direct support from Amazon. Hallelujah!

From a technical standpoint, the SP-API makes use of a number of REST APIs that are based on standards. The API supports the JSON-based REST API standard, Login using Amazon OAuth 2.0 authorization, and a test API endpoint. The functionality that is now offered in Amazon MWS will be retained, according to Amazon.

Comparing dynamic consumption plans to Amazon MWS, throttling is intended to be reduced. Currently, pricing limits in Amazon MWS are imposed consistently without taking into account the size of the organization or evolving business needs. You can abandon the one-size-fits-all design and adopt an approach that prioritizes correctly scaling the rate limitations for each selling partner based on business context and evolving demands over time with the help of dynamic usage plans in the Selling Partner API.

Working with the API should be more dependable and predictable after switching to a right-sized model for limits. The new API is good news if your Amazon business model depends on timely data.

What advantages does the Amazon Selling Partner API offer my company

The new Seller Partner API provides direct, programmatic access to a group of APIs that give access to your data, just like MWS did. You may take control of the data that powers e-commerce operations with direct access.

Utilizing technologies like Amazon Redshift, Amazon Redshift Spectrum, Google BigQuery, Snowflake, Azure Data Lake, Ahana, and Amazon Athena, you may safely access data silos from Amazon Seller Central and Vendor Central via the SP-API.

You can speed up reporting, analytics, and insights tools like Google Data Studio, Tableau, Microsoft Power BI, Looker, Amazon QuickSight, SAP, Alteryx, dbt, Azure Data Factory, Qlik Sense, and many others with your Amazon Seller Central and Amazon Vendor Central data unlocked.

Final Words

The launch of the Amazon Selling Partner API was significant for vendors as well as for sellers. Vendors can now access previously fee-based data regarding their company’s sales, traffic, inventory, and profitability for the first time.

But it takes some time to comprehend all of this restructuring of information within the Amazon seller dashboard and the Amazon vendor dashboard. The Selling Partner API is explained in detail in this manual, along with how it affects your business and what you can do with it. A new set of APIs called the Amazon Selling Partner API contains all the information and reporting that vendors and sellers require to manage their operations.