During the early days of YouTube as a social platform, the terms “influencers,” “YouTubers,” or “content creators” were not yet heard. However, little by little, some users began to create and upload their own videos so that the rest of the thousands of users could see them. Here in this article, we will talk about the Top 7 Ways To Monetize Your Videos On YouTube.
At first, these content creators just wanted to be entertained and connect with people who had similar tastes to them. Today, all this dynamic has become a powerful industry. An ecosystem led by content creators who now pursues a clear goal-to monetize videos on YouTube and earn money through their channels.
To satisfy all stakeholders (brands, content creators, and audiences), YouTube has been improving, over the years, the different monetization options it offers, keeping its platform updated based on the needs of its users and of current trends.
For example, due to the global crisis caused by the COVID-19 pandemic, on March 11, 2020, YouTube updated its monetization criteria and began enabling ad placement on coronavirus-related content, but only for some channels.
On March 16, the update was expanded to more (but not all) creators whose content mentioned or included the term COVID-19. On April 2, the option to monetize videos on YouTube was enabled for all creators with content related to COVID-19, except for certain specific content.
What videos can be monetized on YouTube?
You can monetize all videos on YouTube as long as you have the commercial use rights for each of the audiovisual elements that make up the content. These elements refer to music, songs, dialogues, the appearance of actors, recorded scenes, etc.
In this sense, if you are the creator of 100% of all those elements, you have the commercial rights in order. On the other hand, if you are using any element that third parties own in your content, you must negotiate with them the acquisition or transfer of commercial rights.
This applies to monetizing any content on YouTube: home videos, video tutorials, music videos, short films, interviews, documentaries, etc.
Please note that YouTube takes both copyright and proprietary rights in content very seriously. If you are the author of a video but created it for a company or person with a contract, the content is most likely owned by that company or person, not you.
Additionally, the videos you want to monetize on YouTube must meet certain special requirements. I’ll tell you below!
Requirements to monetize on YouTube
The most important thing to access the monetization options on YouTube is to adhere to the YouTube Channel Monetization Policies, which are made up of:
The rules on copyright.
The AdSense Program Policies.
The terms and conditions of both the YouTube service and AdSense.
In general, all these policies seek to determine what content is created under a series of best practices and what is not. Those with bad practices cannot be monetized on YouTube.
For example, according to the YouTube community guidelines, some requirements that videos must meet to be monetized are the following:
Not contain nude images or sexual content.
Do not incite hatred
Do not promote harassment or virtual harassment (bullying)
Do not spread threats
Do not violate people’s privacy
Do not lend yourself to identity theft
Do not infringe copyright
Have no harmful or dangerous, violent or explicit content
All those practices related to spam or the inclusion of misleading metadata to try to achieve greater reach, among other additional policies, must also be avoided.
On the other hand, if you belong to the YouTube Partner Program and want to monetize your videos with ads, you must comply with the Guidelines for suitable content for advertisers.
How to activate monetization on YouTube?
- Follow the steps below to activate monetization on YouTube:
- Go to your YouTube channel
- Go to the icon in the upper right corner and access YouTube Studio
- monetize on youtube
- Go to the left panel and look for the Monetization option
- monetize videos on youtube
Check if your channel is eligible to enter the YouTube Partner Program. If it is, send the input request. If not, send the notification request.
Before going into detail about the different ways to earn money on YouTube, keep in mind that each modality has its own criteria when evaluating whether or not a channel is eligible for monetization.
For example, criteria regarding the number of subscribers, visit counts, your country of residence, availability of services in your region, among others.
Top 7 Ways To Monetize Your Videos On YouTube
1. Applause to monetize videos on YouTube (new 2020)
In early 2020, YouTube began partially releasing the Applause functionality for video monetization.
Below each video, just to the right of the “Like” and “Dislike” buttons, there is another button called “Applaud.” By clicking on it, you will be able to buy “applause” to send to the creator of that video you liked. In a sense, it’s like a tip or donation, but with a “chicpier” name.
Each applause has an approximate cost of 1.85 euros. Of them, 70% will go to the video’s creator and 30% to YouTube.
For now, the Applause feature only works in certain countries, on a certain number of channels, and only for YouTube on desktop.
2. Super chat and Super stickers to monetize streaming on YouTube
User comments often get lost during streamings (live broadcasts) in a sea of other comments. For those viewers who want to avoid this and make their messages stand out from the rest, they can buy a super chat or a super sticker. Part of the purchase money goes to the creator, and part goes to YouTube.
For one thing, super chat makes a message look very prominent in the broadcast’s comment box. On the other hand, the super sticker gives the option of sending special and eye-catching stickers. Either way, the user manages to capture the attention of both the YouTuber and the audience (in theory).
To activate the super chat and super stickers option on your channel, follow these steps:
Go to your YouTube channel.
Head over to YouTube Studio.
Then to Monetization.
Then to Supers, and follow the directions on the platform.
3.YouTube Premium Program
YouTube Premium is a paid program that users who want to watch any type of content on YouTube without ads can subscribe to.
Due to the absence of ads with this program, YouTube Premium shares with content creators part of the money collected from subscriptions, as long as the subscribed users watch the videos of each creator in question.
4. Memberships to monetize YouTube channels
The Channel Members feature for YouTube monetization is all about giving channels a degree of exclusivity. In other words, if you are a content creator and you activate this function, users who want to be part of the channel will have to pay a monthly fee, and this also allows them to have a series of special advantages.
Here are some requirements to monetize on YouTube with its membership program :
The channel must have more than 30,000 followers.
You must be part of the YouTube Partner Program.
You must be of legal age (+18).
Your channel should not be childish.
5. Merchandise showcase to make money on YouTube
Currently, almost all the largest social networks in the world offer options for buying and selling products online, and YouTube could not stay out of this trend of social commerce (eCommerce on social networks).
Therefore, this platform has a merchandising showcase or product library function, allowing authorized channels to display their brand merchandise. It is worth noting that the products cannot be purchased directly on YouTube, and the showcase works only as a means of promotion.
The channel must have more than 10,000 subscribers.
6. Commercial alliances to monetize your videos on YouTube
One of the most popular methods YouTubers use to earn money from their videos is what YouTube calls ” product placements and recommendations .” In other words, it is promotional content.
By “promotional content,” we mean that a creator shows recommends, or encourages ( promotes ) the purchase or use of any product of any kind, although it also applies to promotions of events, places, audiovisual content, software, etc.
Suppose you are a content creator with many subscribers and a well-segmented market niche. In that case, you can establish alliances with commercial brands that belong to a sector related to your channel so that they are interested in reaching your audience.
Keep in mind that promoting a product does not mean placing advertisements for the brand. This is indeed prohibited.
7. Advertising on YouTube Ads to earn money
Finally, another method to monetize on YouTube is advertising revenue. This monetization method is perhaps the best known by the vast majority of users due to those ads (sometimes annoying) that we all tend to see when we play videos on the platform.
This is the most automated way to earn money of all, as content creators simply turn on monetization on YouTube and choose the type of ads they want to appear (in YouTube Studio); the platform does everything else.
If you want to delve into this topic, visit our article Advertising on YouTube Ads: 8 keys to successful ads [Real cases].
Becoming a content creator and monetizing videos on YouTube has become almost a life aspiration for many young people. And not so young.
Without a doubt, it is a very profitable emerging industry, but to benefit from it to the fullest, you must not only know in detail all the monetization methods available, but you must also focus 100% on generating the content of value for users. If you don’t, your winnings will always be 0 euros.
If you want to be updated on the news of how to monetize on YouTube, subscribe to our blog, and we will keep you informed. And if you are already monetizing your channel, leave me a comment telling me your experience according to the method you use.
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