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Top 5 B2B Digital Marketing Trends to Follow Today

B2B marketing is considered much harder than B2C; you have fewer products and services to offer, the market isn’t as broad, and it takes much longer to complete a sale. In fact, according to stats, more than 50% of B2B sales agents admit that contacting prospects today is much more difficult than five years ago.

But on the bright side of these challenges is the fun part; you have more room for creativity and building stronger relationships with clients, and the payoff is way bigger. 

All you need is a good marketing strategy and knowledge of the hottest trends that can generate effective results for you. And that’s what we will unravel in this article. Here are the top 5 foolproof marketing strategies based on the current trends that will take your B2B digital marketing to the next level. So let’s dive right in.

1. Leverage Podcasts for Marketing

Marketers are now shifting from relying on traditional marketing methods to newer ones, and Podcasts are gaining much attraction in this regard. And when we look at the stats, it makes complete sense; it’s been observed that the number of podcast listeners has more than doubled in the past few years. That is because most people have a busy lifestyle these days, but there remains a thirst for some sort of entertainment. While commuting or taking a break during office hours, a lot of people prefer tuning into their favorite podcast channels. 

Now, how can you leverage podcasts for B2B marketing? There are two available options: 

  1. Create your own podcast channel. 
  2. Market on those channels your target audience visits the most

An example of the first case is HubSpot. The company even reports that its podcast has helped reach over 1.5 million target SMB customers.

2. Stay Active on LinkedIn

LinkedIn has always remained a platform for those looking for work. But its popularity has been tremendously growing lately. According to a recent report by Gartner, 95% of B2B content marketers use LinkedIn for organic social marketing. So, while it is not a “cool” social media site like TikTok, your customers are definitely roaming around here with a business mindset. 

In fact, professional marketers report that not all social media sites necessarily generate the required results when it comes to B2B marketing, but LinkedIn stands out as a success maker in them. So make sure to stay active on LinkedIn, turn your company’s page into a lead generation platform, make a user-friendly recent updates section, use the advanced search, and publish useful content to garner success for your business. 

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3. Focus More on Visual Content

People don’t always have time to read long posts and articles and need something more engaging yet informative. In this regard, videos work. Video marketing is an amazing way to attract customers and compels them to trust your story. 

There are many ways to utilize videos in B2B marketing; you can convey complex product information in an easy-to-understand way, capture the interest of new clients with your creativity, and share these videos across different online channels. Focusing more on video and visual content will help create brand awareness, engage more customers, and develop product education among the target audience. 

4. Employ AI for B2B Marketing

As said earlier in this post, B2B marketing is not an easy task, and there is only so much that humans can accomplish alone. That is where AI can help; B2B marketers can utilize AI to make their jobs much more efficient and effective. Here are some of the ways AI can be employed for B2B marketing:

Automate your marketing tasks

There are many repetitive tasks in marketing, such as generating email lists, creating social media posts, and sending out emails. AI can automate these mundane tasks and free your time to focus on more creative stuff. 

Accurately target your audience

AI can also help target your audience in an improved way. By collecting data on your target customers depending on their buying behavior, AI can help you tailor your marketing strategy to suit your target audiences’ interests. 

Measure your marketing results

All your B2B marketing efforts are futile unless you measure the results they are generating. AI can help you track your marketing campaigns, letting you know which one is doing the best and where you need improvement. 

5. Tap into Influencer Marketing

In this era of social media influencers, people literally follow them and view their opinions as more legitimate than most advertisements. As a B2B advertiser, you can leverage the power of online content creators, aka influencers, to promote your products and services. Companies like Salesforce and HubSpot are already doing it. 

To determine your marketing objective, plan which type of creators or influencers you want to collaborate with, and then find those creators who can reach your target audience.


B2B marketing might be a tough nut to crack. But with the right strategy in mind and following the above trends, you can promote and grow your business by leaps and bounds. We hope this article will help you do so!