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Introducing Visual Search Feature to Your Ecommerce Mobile App


In this digital world, every business needs to ensure that their mobile apps, website, and online platforms are easily discoverable by their potential customers. Visual search is a powerful feature that can be used to improve the user experience of your ecommerce app. According to recent statistics, more than 85% of online shoppers emphasize visual information compared to text when online shopping, clothing.

From product discovery to product search and personalized product recommendations, visual search features can make online shopping easier. Customers can easily find the products they are looking for and discover new products that they may be interested in. Many famous ecommerce apps use the advanced visual search technology in their apps to provide an engaging and personalized user experience.

If you are an ecommerce business, introducing a visual search feature to your ecommerce mobile app is a great idea to create an amazing shopping experience. Let’s discover why visual search is important for your ecommerce app and how to integrate visual search features into an ecommerce app.

Importance of Using Visual Search Feature in Ecommerce Apps

  • ·         Enhanced Personalization

Visual search can be integrated with recommendation systems, leveraging machine learning algorithms to analyze user preferences and behaviors. By understanding the visual patterns and styles that users are interested in, ecommerce apps can deliver highly personalized product recommendations, improving the relevance of suggestions and increasing the likelihood of conversion.

  • ·         Improved Product Discovery

Visual search can help users discover new products easily. This is because visual search allows users to search for products based on images, rather than text. This can be especially helpful for users who are not sure what they are looking for, or who are looking for a specific product that they cannot remember the name of.

  • ·         Increased Conversion Rates

Visual search can help increase conversion rates by making it easier for users to find the products they are looking for. This is because visual search eliminates the need for users to search through text-based product descriptions. This can save users time and frustration and can make them more likely to complete a purchase.

  • ·         Enhanced Customer Satisfaction

Visual search can help enhance customer satisfaction by providing a more personalized and engaging shopping experience. This is because visual search allows users to interact with products in a more visual way. This can make the shopping experience more enjoyable for users and can make them more likely to shop with your business again in the future.

  • ·         Make Your App Unique

Introducing advanced features to your ecommerce app can help you stand out in the competitive app market. Many ecommerce apps haven’t yet integrated the visual search feature. It is the right time to add visual search technology to your ecommerce app and stay on top of your competitors.

  • ·         Creating a Memorable Shopping Experience

If you want to engage with new customers, you can integrate visual search features to your ecommerce app. Visual search is getting popular among online shoppers and approximately 56% of consumers in the US are aware of visual search features and try it for shopping purposes. Users can see the product in a real-world context, which can help them to visualize how it would look in their own home or office. This can make the shopping experience more enjoyable and memorable.

  •      Encourage Repeat Purchases

Visual search enables users to find products that closely match their desired style or appearance. This reduces the chances of mismatched expectations and subsequent product returns. By helping users find the right products from the start, ecommerce apps can improve customer satisfaction, build trust, and potentially increase customer loyalty and repeat purchases.


How to Integrate Visual Search Feature into Your Ecommerce App

·         Choose a visual search API provider

There are a number of visual search API providers available, each with its own strengths and weaknesses. Some of the most popular providers include Google Cloud Vision API, Amazon Rekognition, and Clarifai.

·         Integrate the API into your app

This will involve adding code to your app that will allow it to communicate with the API. The specific steps involved in this process will vary depending on the API provider you choose.

·         Add a visual search button to your app

This will allow users to easily start a visual search. The button can be a simple image or text label.

·         Configure the visual search settings

This will involve specifying the types of objects you want to be able to search for, as well as the size and quality of images that you want to accept.

·         Test the visual search feature 

Once you have integrated the API and added a visual search button to your app, you will need to test the feature to make sure it is working properly. You can do this by uploading a variety of images and seeing if the app is able to correctly identify the objects in the images. Test the visual search feature on a variety of devices. Make sure the feature works properly on all of the devices that your users are likely to use.

·         Easy to use

Make sure the visual search feature is easy to use. Users should be able to start a visual search with just a few taps.

·         Use high-quality images

The better the quality of the images, the better the visual search feature will be able to identify objects.


Are You Ready to Implement Visual Search Feature to Your Mobile App?

Integrating a visual search feature to your ecommerce app is a worthwhile option as it can increase brand awareness by making your products more visible to potential customers. It can increase engagement with your app by making it more interactive and visually appealing. As the technology continues to develop, we can expect to see even more innovative and exciting ways to use visual search in a variety of applications. If you are looking for ways to improve your app, visual search is a great option to consider. A mobile app development Dubai can help you integrate visual search features into your ecommerce app and create an engaging shopping experience.