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Healthcare Digital Marketing: How To Reach More Patients At A Lower Cost



Healthcare is a complex market; there are plenty of ways to succeed in it, but the key to success is making sure your target audience understands the problem you’re trying to solve for them. In this post, we’ll take a look at what healthcare marketing company entails and how you can use Facebook Ads, Google AdWords, and landing page optimization (LPO) to reach more patients at a lower cost than ever before.

How to use Facebook Ads

Facebook ads are a great way to reach a target audience. You can target people based on their interests and location, as well as how they search for products or services online.

Facebook offers many different ad formats such as:

  • Sponsored Stories
  • Instream Video Ads (where the video appears in the stream)
  • Page Posting Ads

You can also choose categories that will show up at the top of your News Feed when someone looks at theirs. For example, if you want to promote your new product launch event then select “Product” as one of your targeting options because this will appear at the top of all their News Feeds after they’ve clicked through from seeing your ad!

How to use Google AdWords

Google AdWords is a pay-per-click advertising platform that allows you to reach your target audience at a lower cost than other digital marketing platforms.

Google AdWords allows you to manage all of your campaigns from one place, allowing you to easily create and manage multiple ad groups and campaigns. You can also optimize each individual campaign by changing the bid amount and setting up targeting criteria that will help you determine which ads are most relevant for each audience segment.

Landing page optimization

Landing page optimization is one of the best ways to get your message in front of potential patients. A landing page is a website that acts as a place where you can sell something or get more information about an offer.

Landing pages are designed to convert visitors into leads, so they have many features designed to increase conversion rates:

  • Call-to-action buttons that encourage users to take action (e.g., “Buy Now”)
  • Text boxes for entering contact information like name and email address

SEO best practices

  • Use keywords in your content. This is one of the most important things you can do for any digital marketing campaign, but especially for healthcare. The more relevant and keyword-rich your site is, the better chance that Google will rank it higher in search results. If a patient goes to Google and searches for “healthcare marketing” or similar terms like “medical SEO” or “patient engagement” (for example), they’re going to find what they’re looking for on your website if it’s written well enough using those keywords!
  • Use keywords in your title tags as well: Your title tag should be no longer than 50 characters long and contain only those words that are relevant to the contents of each page on which it appears (i.e., don’t just write “website” because it’s easy). 


The key takeaway from this article is to focus on your audience and the problem you’re trying to solve for them. If you’re looking for a way to reach more patients at lower costs, then SEO Tech Experts should be one of your top priorities. They even have pre-designed SEO strategies for dentist seo services and a lot many more. 


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