Connect with us


7 Best Customer Loyalty Program Software and Apps to Increase Customer Retention in 2023

7 Best Customer Loyalty Program Software

When the concept of B2C and B2B loyalty programs first began, businesses used cards and stamps to provide loyalty points and rewards to their customers and channel partners. In the last few decades, to keep pace with the rapidly changing world, many businesses have digitized their loyalty programs. Leveraging sophisticated loyalty program software and apps, they build, run, and track their customer loyalty programs and digital loyalty programs.

Over the years, many software providers have forayed into the digital loyalty space. They provide platforms and support for both B2B and B2C brands and help them create and manage effective B2C and B2B loyalty programs. This blog post lists the seven best customer loyalty program software and apps that can help businesses increase customer retention in 2023.

1. LoyaltyXpert

LoyaltyXpert is a leading loyalty program solution provider in India for small, medium, and large enterprises that offers high-quality loyalty programs integrated with powerful retention strategies. The company, which was founded in 2009, provides software-as-a-service to run digital loyalty programs for channel engagement. The provider ensures a perfect mix of functionality, affordability, and flexibility to manage and run your loyalty programs.

Pros of LoyaltyXpert

  • Features rich (some features include CRM, Customer Management, Marketing Automation, Referral Management, Sales Forecasting, Catalog Management, Lead Management, and Contact Management)
  • Integrations with Gmail, Slack, Jira, Hubspot, SAP, Salesforce, CRM, and Magento
  • Cost-effective and high ROI
  • 24/7 support
  • Real-time analytics and reporting

Cons of LoyaltyXpert

  • It’s a relatively new company compared to some of its renowned peers


Pricing: Free trial,

2. Loyalzoo

Loyalzoo is a digital loyalty software provider that allows small to medium-sized businesses to run their loyalty program quickly and easily. It enhances the interaction between the merchant and customers and it uses gamification to help businesses improve their retention.

Pros of Loyalzoo:

  • Supports both point-based and stamp-based loyalty programs
  • Enables check-in from phones
  • No problems while using QR-codes
  • The app integrates with Facebook

 Cons of Loyalzoo:

  • To participate, customers need to download the app


Pricing: Free trial, then $27-$7-/month per store

3. LoyaltyLion

LoyaltyLion is a data-driven customer loyalty and engagement platform. It integrates with major e-commerce platforms including BigCommerce, Magento, Shopify, and Shopify Plus. It can also be used with custom-built stores. It has so far worked with over 4,000 fast-growth e-commerce retailers.

Pros of LoyaltyLion

  • Easy to use
  • Integrates with BigCommerce and Shopify
  • Feature-rich
  • Gives additional points for following on social media, writing reviews, referring friends
  • Has a great email platform
  • Detailed customer analysis
  • Can give out custom points to customers

Cons of LoyaltyLion

  • Limited integration
  • The user interface could be improved
  • Pricey compared to other service providers


Pricing: Starts from $399 per month

4. Glue Loyalty

Glue is a digital loyalty software provider that leverages sophisticated admin tools to achieve desired business results. The platform is easy to use and they have a dedicated team of loyalty program developers who are experts at building all-in-one, hassle-free customer loyalty programs designed specifically for local business owners.

Pros of Glue Loyalty

  • Automated AI-based loyalty provider
  • Can run on a wide range of channels (app, email, text messages, instant messages, and more)
  • One-stop loyalty provider

Cons of Glue Loyalty

  • So far it doesn’t have a POS integration
  • The premium plan exclusively has the automated management feature


Pricing: $39.9-$119.9/month

5. Perkville

Perkville is an Oakland-based loyalty software provider that specializes in customer reward and referral platforms for healthcare and wellness centers such as gyms, spas, salons, and more. The provider offers a web-based platform for developing, managing, and tracking rewards.

Pros of Perkville

  • Integrates with many popular CRM platforms
  • Rewards customers for a wide range of actions
  • High flexibility

Cons of Perkville

  • Businesses that need customers to sign up for an account can use this software only


Pricing: Starts at $99/month per location

6. Xoxoday Plum

Xoxoday Plum is a digital loyalty platform from Xoxoday that serves businesses of all sizes, from start-ups to large enterprises. The service provider is well-known for its multi-currency and multi-region capabilities.

Pros of xoxoday

  • Xoxoday’s business currency can disburse payouts and send rewards, perks, and incentives
  • Provides API solutions and vouchers for many e-commerce websites
  • Provides quick and effective resolution
  • Integrates with CRMs, survey tools, and email tools
  • Timely delivery of the availed coupons
  • Helpful chat support

Cons of xoxoday

  • No vouchers for gaming platforms
  • Time-taking delivery of some coupons


Pricing: Starting at $299 per month

7. Zinrelo

Zinrelo is a contemporary and easy-to-run technology loyalty platform, which is trusted by thousands of customers across the globe. The Palo Alto-based enterprise-grade loyalty rewards platform maximizes per-customer revenue and repeats sales through 360-degree customer engagement.

Pros of Zinrelo

  • Ease of launch and maintenance
  • Seamless integration across all touchpoints and channels
  • Easy customization
  • Easy integration with existing POS, e-commerce, and marketing automation platforms

Cons of Zinrelo

  • A bit pricey for small and medium businesses


Pricing: Free demo, 

All in all,

When it comes to creating and running successful loyalty programs, choosing the right loyalty software and app provider can make all the difference. By reading this blog post till the end, you now know something about seven reliable and trustworthy loyalty solution providers.

At LoyaltyXpert, we can help you create the best-in-class digital loyalty programs for extremely affordable prices. To know more about our software and plans, contact us today or book a free demo.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *