In 2022 there are over 810 million LinkedIn users, making it the largest professional matchmaker platform in the world. It has made it easier than ever for vendors to promote their business to the targeted prospects using its efficient SEO (Search Engine Optimization) and marketing features.
You might not use LinkedIn to promote your business as most view it as a platform for recruiters to reach out to employees.
However today, LinkedIn is one of the largest B2B lead-generation platforms. Using advanced search filters, you can look for companies to sell your products to, find targeted employees, and have the know-how of your competitors as well.
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It will help you in making well-informed decisions that are critical for your business.
“Studies suggest that LinkedIn is considered to be the key social media for B2B marketing.”
Following are five ideas you must keep in mind for how to use LinkedIn for business.
1. Use LinkedIn Groups
Join an industry-relevant LinkedIn group where you can showcase your expertise. It will help you in attracting prospects who are in need of your services.
You will also get referrals that will help you develop new connections within the LinkedIn community.
Moreover, you can also keep up with the latest news and trends on LinkedIn Today. It does not only keep you updated with what your connections are sharing but also with what is new in your industry and stories that do not fall in your industry area but can be relevant to it.
It is important you do this on a consistent basis. Engage in groups regularly and build new connections every day.
Remember, you are showcasing your brand so it is important that you are regularly making yourself stand out in the eyes of your prospects.
Do not spam and post valuable content that attracts your peers. If you excessively promote yourself the moderator will flag you. They will then, before publishing, review every post you submit.
If a moderator flags you in one group, you will be flagged in all other groups as well.
Your primary objective should be mutual engagement. Understand the pain point of your peers and be willing to help them with it.
2. Update Your Profile
This may seem easy but do not overlook or undermine it. Your LinkedIn profile is your professional image on the internet. Through it, search engines display your persona on their result pages.
Your LinkedIn profile also serves as your online resume. Ensure the following formalities:
Profile Image: It is crucial that you add a professional image within the LinkedIn image format guidelines. Some people do not put much effort into this.
You have to make a good first impression and the first thing a visitor is going to notice is your profile picture.
Make sure it is formal, welcoming, and sophisticated.
Profile Headline: It is the first thing people read when your name appears on their feed. Use a headline with relevant keywords.
Make it appealing and get a second opinion on it. If you have an acquaintance in the same industry, ask them if your profile headline is appealing enough.
Connect Your Social Accounts: For your prospect to turn into a client, it is important that they are able to trust you. Adding your social accounts will help you build a reliable relationship with your consumer.
Moreover, ticking all the LinkedIn verification boxes will help you stand out among your competitors.
3. Set Up Your Company Page
Just like there are company pages on Facebook. Your LinkedIn company page serves as your primary company LinkedIn profile. Link your profile to it so that your connections and prospects can head directly to your company’s page.
Feature your products and services on the showcase page. Add appropriate product images and descriptions as well.
Post updates from your company page. Make sure that you are engaging regularly through it. If you hire a new employee, comment a welcome message in their job update through the company’s profile.
Furthermore, seek the help of an SEO expert to keep your company’s profile optimized and updated. It is important that it has a good ranking on Google.
Add a detailed summary supported by relevant SEO keywords.
Head over to the analytics tab and study your audience. Who are they? How much time do they spend on your company page? What products or services do they click on?
If you think your company’s page is not performing well enough then optimize it and evaluate the results a week later.
Keep trying different strategies to achieve the best possible result.
4. Content Advertising
LinkedIn offers its users an affordable content advertising solution. What catches the eye about it is that these ads are focused on your industry audience. LinkedIn gives you access to whom you want to display your ad.
Unlike other platforms, you can use LinkedIn to display your ads to specific LinkedIn groups, specific companies and job titles, and also on specific keyword content.
Further allowing you the ease to reach out to your target audience rather than reaching out to prospects separately following extensive time and research.
Make sure you are using LinkedIn tools to their absolute so that your content reaches your ideal prospects.
LinkedIn gives you an informed analysis of your ads. If someone clicks on your ad and wants more information, LinkedIn collects their profile details which are then saved in your campaign.
You can then directly reach out to the interested prospect through LinkedIn email instead of having them fill out a contact form.
Content is king. Make sure you are publishing content that is SEO optimized and showcases your business in a precise and appealing way.
5. Keep It Credible
While promoting your enterprise, it is decisive that you add credibility to it. No one is going to buy your product if you just say it is great without backing your statement.
Just like EA’s general accounting service provides guaranteed quality and cost-effective solutions to help you stand out among millions of business professionals.
If you have customer reviews, use them to build credibility among your audience. Highlight the pain points of your audience and provide them with a definitive solution.
Set realistic expectations instead of making promises you cannot fulfill. It has a pretty negative impact on your corporate reputation.
Generating leads is perhaps the most crucial factor for a business to grow and “LinkedIn is seen as the most effective social platform to achieve it.”
Imagine you are sitting in a room with business leaders of all industries from all over the world. This room is full of opportunities. You can do that 24/7 with LinkedIn. Moreover, using its tools and features you know who to reach out to.
Instead of going from place to place, LinkedIn gives you full access to promote your brand to whomever, wherever and in any way you seem fit.
Joining multiple groups, showcasing your expertise, connecting with like-minded business leaders, and implementing an efficient LinkedIn marketing strategy will help you maximize these benefits and work wonders for your company.
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