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5 Economic Branding Methods Through Merchandise

Are you looking for effective and affordable ways to promote your brand? With the fierce competition in today’s market, establishing a strong brand presence is more important than ever. But how can you do this without breaking the bank? The answer lies in merchandise branding. 

These methods, from promotional products to customized mousepads, are tried and tested to boost brand awareness and customer loyalty. So, if you’re ready to take your branding to the next level, keep reading!

What is Brand Merchandising?

Brand merchandising is using branded merchandise or promotional products to promote and build brand recognition. It involves creating and distributing merchandise that features a company’s logo, name, or brand message, such as t-shirts, mugs, or pens, and using them as giveaways, gifts, or prizes to attract customers and build brand loyalty. 

5 Budget-Friendly Branding Methods 

  1. Promotional Products
  2. Custom Packaging
  3. Branded Office Supplies
  4. Customized Apparel
  5. Customized Mousepads

Let’s take a closer look at all of these!

1. Promotional Products

Promotional products are items imprinted with a company’s logo, brand message, or slogan and given away as gifts or promotional items to promote a brand, product, or service.

These items are often inexpensive yet valuable and visually appealing, which makes them an effective way to create brand awareness and promote customer loyalty.

  1. Branded water bottles are a popular promotional item as they are practical and eco-friendly. Many people now use refillable water bottles to reduce waste, so giving branded water bottles at events or as a gift to customers can help raise brand awareness and promote the company’s values.
  2. Keychains are another popular promotional item. They are small and portable, making them a perfect giveaway item at trade shows and conferences. Branded keychains can also be given to customers or employees as a cost-effective way to create a lasting impression.
  3. Branded bags are perfect for promoting a company’s brand message as they offer a large area for branding and can be used repeatedly, exposing the brand to a broader audience. Branded bags are also helpful and popular promotional items. Tote bags, backpacks, and duffel bags are just a few examples of the many options available.
  4. Stickers for bikes, cars, or laptops are another way to promote a brand. They are often low-cost and can be customized to feature a company’s logo or message. Stickers can be given away as part of a promotional package or included in a product shipment as a surprise gift.

2. Custom Packing 

Custom packaging refers to the design and creation of unique packaging materials that feature a company’s logo or message, as well as other branding elements such as colors, fonts, and images. Custom packaging can be used for a variety of purposes, including product packaging, gift packaging, and shipping packaging.

  • By featuring a company’s logo or message prominently on the packaging, companies can increase brand recognition and establish a professional image. 
  • Custom packaging can also help companies stand out from their competitors by creating a unique and visually appealing packaging design that reflects the brand’s identity.
  • Custom packaging can be created in a variety of materials, including paper, cardboard, plastic, and metal. 
  • Packaging can be customized in a variety of ways, including adding embossing, debossing, foiling, and spot UV finishing.

3. Branded Office Supplies 

Branded office supplies refers to office supplies such as notebooks, pens,and other items that are customized with the company logo’s messages and other branded elements.These items are typically used in the workplace and are cost effective way to increase brand recoginition and promote a company’s message. Customizing office supplies is relatively inexpensive and can be done in a variety of ways. 

  • For example, a company may choose to add their logo or message to the side of a pen or pencil, or to the cover of a notebook. Other items like sticky notes or calendars can also be customized with branding elements. The possibilities are endless, and companies can get creative with the design and customization options available.

4. Customized Apparel 

Custom apparel refers to clothing items that are customized with a company’s logo, message, or other branding elements. Custom apparel is a popular promotional product because it provides an opportunity to showcase a company’s brand in a unique and memorable way.

  • Branded Hats
      • Provide a visible area for a company’s logo or message.
      • Can be made from a variety of materials.
      • Embroidery is a common customization method.
      • Baseball caps, beanies, bucket hats are popular styles.
  • Branded Jackets
      • Practical and stylish way to showcase a company’s logo or message.
      • Can choose from a variety of jacket styles.
      • Embroidery and screen printing are popular customization methods.
      • Windbreakers, fleece jackets, and insulated jackets are popular styles.
  • Branded Shirts
      • Versatile item that can be worn by employees or given away as a promotional item.
      • T-shirts, polo shirts, and button-up shirts can all be customized.
      • Screen printing, embroidery, and heat transfer are popular customization methods.
  • Branded Hoodies
      • Provide a comfortable and stylish item for employees or customers.
      • Embroidery and screen printing are popular customization methods.
      • Can choose from a variety of hoodie styles including zip-up, pullover, and hooded sweatshirts.
  • Branded Aprons
    • Practical and unique item for companies in the food or hospitality industry.
    • Can choose from a variety of apron styles.
    • Embroidery and screen printing are popular customization methods.
    • Bib aprons, waist aprons, and cobbler aprons are popular styles.

5. Customized Mousepads

Customized mousepads are an effective way to promote a brand or business. These mousepads can be designed with a company’s logo, slogan, or message to create a lasting impression on customers or clients. They can also be used as a gift or giveaway item to promote brand loyalty.

Customized mousepads can be made from a variety of materials including foam, cloth, rubber, and plastic. They can be designed to fit any size and shape to accommodate different types of mice and desk space.

Customized mousepads can be used in various industries such as technology, gaming, and education. They provide a practical and functional item that can be used daily, ensuring continued exposure for the brand or business.

Wind Up

In today’s highly competitive market, businesses need a strong brand identity. Merchandise branding provides a cost-effective way to achieve this goal, allowing companies to promote their brand while providing useful items to customers and clients.

Businesses can increase brand recognition and loyalty by utilizing economical branding methods. So, If you’re a startup or a well-established business, consider incorporating these branding methods into your marketing strategy to take your brand to the next level!

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