Instagram is one of the most popular as well as the most competitive platforms with a total of almost 2.2 billion active users monthly. The diverse nature of the users of this platform is the main thing that has transformed this platform from an entertaining medium to a powerful marketing tool and it is no wonder why Instagram has become an integral part of the marketing strategy of almost every brand. All thanks go to its huge fan base and the supportiveness that it renders to the brands and content creators linked to this network.

It keeps on creating a wide range of interesting tools and features that help brands in creating the most exciting and engaging content for their audience. Even a non-technical and non-creative person can create such compelling content if he knows how to best utilize these tools and features on Instagram. So, when a social network is providing too much support and ease then it is obvious the competition would be higher on this platform. As people are getting aware of the possibilities that they may have simply by being on this network they are dying to join this platform and make a strong reputation on it.

All this has made the content creation process a bit harder because if you don’t know how to stand out from the rest of your competitors you would not be able to beat the competition. This is the reason why many brands prefer to buy Instagram likes so that they may get more visibility on this network. Instagram has introduced a huge range of stickers and every one of them is used for their own unique purpose. The utilization of Instagram stickers plays a vital role in making it visible and attractive to your audience.

Instagram countdown sticker is the most recently introduced sticker that is greatly liked by the audience and can be utilized in many ways. If you want to learn about the best utilization of this feature, you are at the right place. In this blog, we are going to discuss everything that you need to know about Instagram countdown stickers and their utilization. So, let’s get started…

The points that are going to be discussed in this blog:

What is an Instagram countdown sticker?

How to use an Instagram countdown sticker?

How do countdown stickers keep your audience engaged?

How to use countdown stickers to generate sales?

Wrap up

What is an Instagram countdown sticker?

Instagram is known for the features and tools that it introduced to ease the marketing journey of brands by enabling them the creation of best storytelling practices. But when it comes to the event reminding aspects of online marketing-nothing could be more efficient than Facebook which is hugely preferred by most marketers. As we know, Facebook allows its users to create hype about upcoming events by posting graphics of upcoming events. This makes people aware of it and hence the response rate is higher on this event. Instagram was lagging behind Facebook in this respect and that’s why Instagram introduced the countdown sticker which allows you to set a reminder for something any day or any time.

When you upload a story with the countdown sticker every single visitor of your story would be able to sign up for the reminder. They can enable this reminder by tapping on the pop-up menu that appears in front of them. You can also boost the visibility of your brand with buying Instagram followers.

How to use an Instagram countdown sticker?

To use the countdown sticker while creating an Instagram story you need to follow the given set of actions:

1. Open the Instagram application and get logged into it
2. Hit the camera icon for adding your Instagram story and choose the video that you want to upload.
3. Tap on the sticker’s icons and search for the countdown sticker from there.
4. Now type the name of the countdown that you want to use in your story
5. Now click on the digit and scroll to the desired time for your countdown now you can choose the specific time that you want to show on your story
6. Now click on the color wheel and it will allow you to choose the desired color for your countdown sticker. You can adjust the color by tapping on the color circle at the top of your screen
7. Then add this sticker to the story of your Instagram profile and click on the done button
8. You can also drag or resize this button in the way you want

So, in this way, you can add this sticker to your content simply by following these steps

How does a countdown sticker keep your audience engaged?

When you tell your audience about some upcoming event it not only informs them about it but also makes them feel valued. Hence, we can say that this sticker plays a great role in boosting the engagement level of your Instagram profile. When you add a countdown sticker to your content the audience can perform the given set of actions:

• They are allowed to turn on the notification for that specific event or story.
• They are allowed to set reminders of this event simply by clicking on the remind me button
• They can also share this countdown with other users so that they may also get notified about it

So, we can say that this sticker is a great way of boosting the level of engagement on your Instagram account.

How to use countdown stickers to generate sales?

You can use this sticker to inform your audience about the upcoming or the validity of any ongoing sale. This is one of the smartest ways of boosting the sales of your products. When the customers see the timer for a sale, they become excited to explore what is going to be offered to them. They will get notifications so that they don’t miss this opportunity and in this way, a brand can enhance the number of sales of their products on a large scale

Wrap up

So, after reading this blog till the end, I hope you know so much about the countdown sticker and its usage. You must use this feature in your story content as it boosts engagement on a great level.

Hope you find it informative and helpful. If you have anything else to ask, feel free to write me in the comment section below

Thank you