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Top Tips for Marketing Through Vehicle Fleet Wraps

It’s easy to talk about how graphics connect with and leave a memorable impression on audiences. Still, the Wrapuk team often works with companies that don’t have marketing expertise and need help in getting their fleets wrapped.

Getting the right advertising can be a challenging but with these tips, you will be able to create a professional commercial wrap for your car.

Tip one: Decide on your van graphics advertising story. 

Creating an advert for your fleet wraps starts with deciding what you want to publicise. That might sound fairly obvious, but here’s a little more context.

Every business can benefit from promotions, but the specifics of your advertising depend on what type of business you have. Here’s an example for a catering company using van graphics to market their wares:

  1. That’s why Brandfixx s is a local area leader in van advertising! We are a diverse group of artists and specialists that work together to provide quality art for when you need it.
  2. Come look at me! Brand awareness for a local catering service, making it easy for customers to find their locations where there are samples of their dishes available.
  3. We’re coming to you! We want to let you know where a few of our favorite events and locations around town are.

It can be hard to see how those display limitations might impact different parts of the ad. This is a good idea for every business. Before you invest a lot of time on an eye-catching design, it’s critical to get clear on the advert and it’s target audience.

Tip Two: Include a CTA on Your Fleet Wraps

Calls to action (CTAs) are a staple of marketing. For them to be effective, you need to get your customer excited and urge them to do something specific.

Ok, so a CTA is an easier prospect on a website page and could be something like:

  • Call us now
  • Enquire today
  • Request a slot
  • Book a call
  • Reserve your space

While it is not as easy to do on vinyl as it is on paper, there is no way around these instructions when you want your marketing campaign to be successful.

These are a few ways to do this; you could include social media icons next to your name, and include a CTA for exclusive discounts. Or you could add a phone number. This is your clear opportunity to convert visitors into customers, so make sure you have a strong call-to-action (CTA) that is specific to the event or offer.

Regardless of what, you need to state things clearly and concisely so that your intended audience can understand and make the next step.

Tip Three: Use Big, Bold, Beautiful Truck Wrapping

Regardless of whether you’re wrapping an artic or a tiny van, there’s a finite amount of space that you need to make the most of. It’s crucial to do so.

With so much information to share, it can be tempting to try and fit everything into one go. However, one too many ads can become overwhelming and take away from the point of the ad. Consider how many objects your eye sees when it overtakes a lorry at 70 MPH on the motorway and you’ll get the idea

That being said, the best choice for your signage may depend on the size of where you’ll be displaying them. If your vehicles are frequently static, as is common with catering trucks, then you’re more able to experiment with different designs and styles. The average passer-by will take the time to read the branding on your vehicle. Trucks that only stop for deliveries to existing clients are always on the move and when they find a potential new client, you need to reach them fast. Make sure the text is easy to see from a distance.”

It’s a good idea to first mock up your design on screen before you start thinking that into custom wraps. This way, you can see if the overall meaning gets lost or any parts of your design are getting cut off.

Tip Four: Only Incorporate Professional Photos on Fleet Wraps

We can offer vinyl in a huge array of different finishes and designs and your order can include anything from metallic to a custom photo. There is however, one caveat;

That’s why it’s important to use high quality photos. That way, when they get blown up to be part of a vehicle graphic, the photographer won’t lose any quality and the design will have the desired impact. The images will also look professional and sharp thanks to their great quality There’s a time and a place for graphics on your carwrap. Though we’d generally advise to refrain from the temptation of turning your vehicle into a mobile collage, even if it is hard to select the right logo or image that represents your business!

Adding a single high-quality image or logo to your page is usually the perfect way to convey your message

Tip Five: Wraps can be a cost-effective way for you to reach your audience.

We’re not sure why some people think white space on custom wraps is counterintuitive. After much experimentation, it became clear that our best marketing tricks are those that feature more white space than clutter.

Vinyl wraps can give your work better visual appeal. Choose something that will get people’s attention right away, with a range of finishes to choose from so that you have some variety for your customers. White space can work to enhance your design, so while beautiful colours and images may draw people in, it’s the white space that makes them focus on your message and CTA.

There’s no definitive answer when it comes to which wraps sell the best and a lot of it depends on your business, audience, and travel schedule. BUT by following a few of these tips, you can create stickers that will act as your own sales agent. Just like a mobile rep, every time you start your company’s van the stickers will be on display and show potential customers that there is a new business nearby.

For more information about fleet vehicle wraps, contact Brandfixx today. 

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